https://www.heathercuthbert.com/home daily 1.0 2022-02-03 https://www.heathercuthbert.com/content-strategy daily 0.75 2020-05-08 https://www.heathercuthbert.com/content-strategy/social-media-strategy monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1588898473527-VFVGFHB8Y7TYYEZGH9RF/Sloan+Channel+Profile+YouTube.png Content Strategy - Social Media Strategy https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1588898518668-G5WWJUSI719EA598JS90/Sloan+Insta+Thumbnail.png Content Strategy - Social Media Strategy https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1588898574472-FZNMFFVR8YFP1K52K0VX/InStream+Twitter.png Content Strategy - Social Media Strategy https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1588898661631-6ZFA3DBBSVTKJ4RFX799/YouTube+Channel+Cover+Photo.png Content Strategy - Social Media Strategy https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1588899623057-GYM4IJRKB996SW02JC5F/Sloan%2BChannel%2BProfile%2BYouTube.jpg Content Strategy - Social Media Strategy - Social Media Strategy This was an academic project for a company I created. I was tasked with creating both the graphics for social media and a social media strategy. https://www.heathercuthbert.com/content-strategy/content-strategy monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1587604828673-8C65RPTUKT8QJVAWI0EI/Content%2BStrategy%2BSnip.jpg Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1588897073666-A0PINHJHAUFAT37QXA3X/Science+Daily+Facebook.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1588897134694-SSJRTUHBEN09ZYG49ZOB/Capture.jpg Content Strategy - Content Strategy https://www.heathercuthbert.com/-ux daily 0.75 2026-03-17 https://www.heathercuthbert.com/-ux/ux-writing monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/252950a8-1794-433d-a662-a0b2ab742f85/P-Badge-Red-RGB.png https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/30566489-0d08-4300-a872-b7cf67159d4c/cvs-health-logo-stacked.png UX - UX Writing https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/17b1acb8-c829-44f3-bdce-c057662146b7/Consent+Before+and+After.png UX - UX Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/30a756f1-d9f1-4340-8caa-e59eda11db87/Let%27s+get+started+before+and+after.png UX - UX Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1595528174239-MTNZ539RDON8YQJWK75D/Workiva-Logo-Digital_and_Web.png UX - UX Writing https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1602874418359-0TOZWM30157VUXHQTY6M/Edit-and-Delete-Tasks-1.png UX - UX Writing I create simplified screenshots to highlight specific actions and enhance content in help documents. https://www.heathercuthbert.com/-ux/prototyping monthly 0.5 2021-04-11 https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1619278801198-O8HMWXQ3JTTF7O8FP1T1/INFO691-Team7-Assignment1-UserFlow-04142021.png UX - Prototyping - User Flow This was the initial user flow we ideated on before creating the storyboard. It illustrates the possible actions a user would make from the time they enter the restaurant to completing a survey after paying. This app will also send information to the restaurant staff including chefs and servers, to communicate the needs of the user. Some interactions the app will have with the restaurant staff will be sending the food order to the kitchen and notifying the server if the user needs something, such as a drink refill. https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1619280536017-WPSMUDFNSKVJEKNRO7P6/Storyboard UX - Prototyping - Storyboard From our user flow, we were able to create multiple storyboards. We asked for feedback from people outside of our team. The feedback was as follows: The end product should have a system that fully details the restaurant’s side of this process, including what happens once the user chooses a table and sits down at the restaurant. This app could provide the ability for a user to search for a restaurant and select a restaurant based on food type, geographical location, price range, etc. This app should note that options can be entirely customized by the restaurant’s offerings. Potentially, add an option for "eat in peace" where the app completely silences all other notifications. This was the final version of our storyboard which became the basis for our wireframe. https://images.squarespace-cdn.com/content/v1/5e9ce91125dc1944b3e833d3/1619470531508-HYDZ3FO4RNBU4Q9QJ2B5/Capture.PNG UX - Prototyping - Reflection Looking back on this process, our team realized the value of collaboration and feedback from others. Together, we were able to ideate many more ideas than we would have alone, which helped this idea come together quickly. This left us plenty of time to get feedback from both UX professionals and potential users of this app. Once we received the feedback, we were able to refine our wireframe to ensure the smoothest experience possible.